Pariplay®, a subsidiary of NeoGames S.A (Nasdaq: NGMS), is making significant strides in expanding its influence in New Jersey through a strategic collaboration with visionary operator PlayStar.
The online casino landscape in New Jersey is set for a transformation as a wide array of Pariplay's feature-rich Fusion® content becomes accessible to PlayStar players.
The Fusion® aggregation platform now hosts a diverse selection of innovative slots, including renowned titles from Pariplay®'s in-house studio Wizard Games.
Dragons of the North, Spirit of Mustang, and Wolf Riches, among others, have been introduced, along with cutting-edge content from emerging developers within the Ignite® program and various third-party providers.
This move aligns seamlessly with PlayStar's vision of revolutionizing online gambling in North America, emphasizing personalization, engagement, and an enhanced customer experience.
Pariplay®'s Fusion® platform, known for its unified content delivery approach, aims to provide operational efficiency and maximize ROI for operators. With over 14,000 games from 120+ suppliers and a suite of back-office tools for conversion and retention, Fusion® promises to elevate the player value proposition.
Shivan Patel, Vice President of North America at Pariplay, expressed the company's commitment to expanding across North America and the significance of the PlayStar launch. "This collaboration with PlayStar is a major milestone, delivering top-notch content to players in the region. PlayStar's impactful presence in New Jersey aligns perfectly with our expansion strategy."
Dan Alexander, Chief Commercial Officer at PlayStar, shared his excitement about the collaboration, stating, "Presenting our players with an abundance of new content in New Jersey is fantastic. We have ambitious plans for North America and anticipate positive reactions from our customers to the engaging and entertaining experiences now available."
As Pariplay® continues to establish its footprint in the dynamic U.S. market, the partnership with PlayStar marks a pivotal moment, setting the stage for an enhanced and diversified gaming landscape in New Jersey.
Players can expect a premium and immersive gaming experience as the Fusion® content takes center stage at PlayStar's online casino.
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