Pariplay®, a subsidiary of NeoGames S.A (Nasdaq: NGMS), continues its expansion in Switzerland through a strategic partnership with Swiss4Win, the online arm of the renowned land-based operator, Casinò di Lugano.
This collaboration marks a significant milestone for Pariplay® as it extends its footprint in one of Europe's key regulated markets.
The agreement enables Swiss4Win to integrate Pariplay®'s diverse gaming portfolio, leveraging the Fusion® platform. This platform grants access to a wide array of top-notch content, including the acclaimed Ignite® games and the best-performing titles from Pariplay®'s in-house studio, Wizard Games.
Swiss4Win is set to enhance its online casino platform with a focus on user interface (UI) and slots providers, featuring dedicated pages showcasing premier game offerings.
Pariplay®'s Fusion® platform ensures a seamless content delivery process, offering operational efficiencies and superior return on investment (ROI) for operators.
With over 14,000 games from 150+ suppliers, coupled with a suite of back-office tools for player conversion and retention, Pariplay® provides a comprehensive solution tailored to meet the demands of the Swiss market.
Andrew Maclean, VP of Sales at Pariplay, expressed enthusiasm about the collaboration, stating: "Our partnership with the online arm of Casinò di Lugano marks an exciting opportunity to strengthen our foothold in Switzerland.
We are confident that our in-house content will resonate well with Swiss players, and we look forward to a successful partnership."
Paolo Sanvido, CEO of Casinò di Lugano and Swiss4Win, shared his optimism about the alliance, saying: "Pariplay®'s stellar reputation for exceptional graphics and innovative features aligns perfectly with our vision for Swiss4Win.
This partnership allows us to introduce a renewed and innovative platform to a broader Swiss audience, and we are confident that our games will be well-received."
The collaboration between Pariplay® and Swiss4Win not only signifies the expansion of gaming options for Swiss players but also underscores the commitment of both parties to deliver unparalleled gaming experiences in the Swiss market.
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