Light & Wonder, Inc. and PENN Entertainment, Inc. have announced the launch of an exclusive series of branded live dealer games on PENN’s Hollywood Casino platform in Michigan.
This partnership introduces Hollywood Casino at Greektown-branded live dealer tables, marking a significant milestone as Light & Wonder Live makes its debut with operator-specific branded tables in the state. Additionally, this is PENN’s first foray into launching online casino games featuring local property branding.
The newly launched suite includes Hollywood Casino at Greektown branded blackjack tables and a live-dealer version of the popular LUCKY CAT BACCARAT from Penn Game Studios (PGS), PENN’s proprietary game development division. These additions expand the gaming options available on PENN’s online platform and further integrate local branding into the gaming experience.
In addition to these exclusive offerings, PENN has integrated popular Light & Wonder casino titles into Hollywood Casino in Michigan and theScore Bet Sportsbook & Casino in Ontario, Canada. Light & Wonder’s live dealer games are known for their ultra-localized and customizable features, including innovations like SHUFFLE MASTER™ Side Bets, the SHUFFLESTARTM Continuous Shuffler, and PayMeNow.
Dana Jackel, Vice President Commercial & Managing Director of U.S. iGaming at Light & Wonder, commented on the launch: “This is a very exciting launch for us. We expect that the combination of the Hollywood Casino brand and our premium features will create a highly relevant and exceptionally entertaining gaming experience in North America. We believe PENN Entertainment’s players will appreciate our feature-rich live dealer casino portfolio, and we look forward to achieving mutual success in Michigan and beyond.”
Jason Birney, Vice President of Operations at PENN Interactive, added: “We are thrilled to partner with Light & Wonder to offer these bespoke gaming options to our Michigan customers. The introduction of these branded live dealer games significantly enhances our online casino offerings in the state and strengthens the connection between our Greektown property and our Hollywood Casino product.”
Light & Wonder’s online ecosystem boasts a portfolio of over 4,500 games from both in-house and third-party studios, featuring seamless integration and robust security. The games are also supported by a comprehensive set of responsible gambling tools, ensuring a safe and enjoyable gaming environment for all players.
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