Innovative game studio Peter & Sons has taken a significant step in strengthening its presence in the Italian market through a strategic partnership with Rome-based software provider Octavian Lab. This deal positions Peter & Sons as a major player in Italy, leveraging Octavian Lab’s strong network and market influence.
A Game-Changing Partnership
Octavian Lab is a renowned supplier of iGaming solutions, powering industry giants such as Entain-owned Eurobet, Snaitech, Sisal, and Betfair. Recently recognized with a special mention as the Best Aggregator of the Year at the EGR Italy Awards 2024, Octavian Lab’s reputation as a top-tier aggregator enhances Peter & Sons’ opportunities for growth.
As part of this partnership, Peter & Sons first launched its games with Eurobet, a leading Italian gaming operator. Founded in 1995, Eurobet has been at the forefront of digital betting since 1999, cementing its position as one of Italy’s most iconic gaming brands.
Creative Excellence Meets Market Demand
Since its inception in 2019, Peter & Sons has garnered attention for its bold approach to game design. Drawing inspiration from comic books, cartoons, and science fiction, the studio is renowned for its storytelling, exceptional audio-visual quality, and innovative gameplay mechanics.
The Barcelona-based studio has quickly established itself as a disruptor in the casino gaming industry, earning accolades for its originality. At the 2024 MiGEA Malta iGaming Excellence Awards, Peter & Sons won three awards, including Best New Slots Developer of the Year.
Commenting on the partnership, Yann Bautista, Founder and Commercial Director at Peter & Sons, said, “Our games have already proved popular in Italy, so to move forward with a really big player like Octavian Lab was the next logical step. Italy is a very exciting market that has doubled in size over the last seven years, and we’re thrilled to increase our reach significantly through this deal.”
Emanuele Nocentelli, CEO of Octavian Lab, added, “Our platform powers some of the biggest names in Italian gaming, and that means we always want leading-edge content. Peter & Sons are a breath of fresh air. There’s no one reimagining casino gaming quite like Peter & Sons, and the result is a portfolio of inventive and unparalleled games that have a unique power to delight.”
A Thriving Future in Italy
This partnership marks a key milestone for Peter & Sons, enabling the studio to deliver its cutting-edge portfolio to a broader audience. As the Italian iGaming market continues to grow, this collaboration with Octavian Lab places Peter & Sons in an advantageous position to further establish itself as a trailblazer in the industry.
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