PG Soft Backs LatAm Growth With BiS SiGMA Americas Sponsorship

PG Soft Backs LatAm Growth With BiS SiGMA Americas Sponsorship

PG Soft, a globally recognised provider of mobile-first iGaming content, has taken a bold step in reinforcing its presence in Latin America by becoming an official sponsor of the 2025 edition of BiS SiGMA Americas.

The event, one of the most prominent on the iGaming calendar in the region, is scheduled to take place from April 7th to 10th at the Transamerica Expo Center in São Paulo.

This strategic sponsorship demonstrates PG Soft’s ongoing commitment to the fast-growing Latin American iGaming market, positioning the company as a key player in the region’s evolving digital gaming landscape.

Elevating the Attendee Experience

As part of its high-impact sponsorship, PG Soft will take centre stage at the event's Registration Desk, where attendees will be welcomed by a branded Welcome Team outfitted in PG Soft apparel. The sponsorship aims to elevate the visitor experience right from the first interaction.

Adding further value, PG Soft is providing free, branded transportation for delegates between key locations. Six PG Soft-branded shuttle buses will operate all day between the Hilton Morumbi Hotel and the Transamerica Expo Center, with plans to potentially include additional hotel stops. Customised signage and pickup points will ensure seamless navigation for the thousands of attendees expected at the event.

Connecting with the Industry at Scale

With over 18,000 iGaming professionals anticipated, the BiS SiGMA Americas 2025 expo will feature an impressive lineup of more than 300 expert speakers, prestigious gala awards, and unmatched networking opportunities. For PG Soft, this event is more than just visibility—it’s about active engagement in one of the most exciting and untapped markets in global iGaming.

A spokesperson for PG Soft emphasised the importance of this collaboration, "BiS SiGMA Americas is a flagship event on the iGaming calendar, and one we’re very happy to support to heighten the experience for visitors. PG Soft’s brand will feature strongly and we’re delighted to improve transport connections during the show."

Firm Focus on LatAm Expansion

This sponsorship not only increases brand visibility for PG Soft but also sends a clear message: Latin America is a core strategic priority. With localised strategies, region-specific content, and participation in influential regional events, PG Soft is carving out a stronghold in one of the world’s most promising iGaming territories.

As Latin America’s digital gaming market continues to expand, PG Soft is clearly positioning itself as a forward-thinking leader, focused on delivering premium experiences tailored to emerging markets.

Stay tuned to iGaming Gazette for more iGaming News and updates from BiS SiGMA Americas 2025.