PG Soft, a leading digital mobile games company, has announced its sponsorship of the final iGB Live event in Amsterdam before the show relocates to London in 2025.
The event, taking place from July 16 to July 19 at the Amsterdam RAI, promises to be a landmark gathering for over 9,000 iGaming and affiliate professionals.
As the lead sponsor, PG Soft is set to enhance the visitor experience through a variety of strategic branding initiatives and interactive activities. Attendees will be welcomed with smart branding on the walkway and entrance, where hosts in PG Soft branded t-shirts will greet them. The branding will extend to vinyls and cups on tables, ensuring a strong presence throughout the venue.
To immerse attendees in Dutch culture, PG Soft will offer a selection of local dishes served by waiters in traditional Dutch attire. Iconic treats like Stroopwafels will be available, along with a signature PG Soft cocktail. A photographer will be on hand to capture highlights from the event, providing 1,000 Polaroids with frames featuring the PG Soft logo and a co-branded backdrop with iGB.
A PG Soft spokesperson expressed their enthusiasm for the event: “iGB Live is a signature event on the iGaming calendar and we’re proud to support the show, especially as it says goodbye to the amazing Amsterdam. PG Soft is passionate about creating the best mobile games on the market and we look forward to sharing more about our innovative roadmap.”
As iGB Live bids farewell to Amsterdam, this sponsorship by PG Soft underscores the company's commitment to the iGaming industry and its community. The event will provide an invaluable opportunity for networking, learning, and celebrating the achievements within the sector.
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