Global tier-1 betting and gaming brand Pinnacle has announced the launch of its enhanced casino offering, powered by EveryMatrix’s CasinoEngine technology, marking a new milestone in Pinnacle’s strategy to expand its digital entertainment portfolio.
Pinnacle’s casino brand is now driven by CasinoEngine, EveryMatrix’s leading iGaming productivity platform, which provides access to a vast library of more than 31,500 high-performing games. This strategic partnership is set to propel Pinnacle’s casino into a world-class digital entertainment experience, offering its players a broader and more engaging selection of games.
This new venture with EveryMatrix will continue to evolve. In Phase Two of the partnership, Pinnacle plans to integrate BonusEngine and JackpotEngine technologies. These tools will introduce innovative bonusing and gamification features aimed at boosting player engagement, increasing acquisition and retention rates, and driving reactivation efforts.
The JackpotEngine technology will allow Pinnacle to customise flexible jackpot solutions, enhancing the user experience and offering players a variety of rewarding options. With BonusEngine, Pinnacle will implement a range of industry-leading player reward features, further solidifying its reputation for providing top-notch digital entertainment.
Launched in 1998, Pinnacle has established itself as a leader in the global betting and gaming market. The company is renowned for its innovative sports betting models, including being one of the first to introduce esports betting. Pinnacle is widely recognised for offering the best odds and high betting limits, consistently focusing on enhancing the betting experience for its users.
With its expanded focus on casino gaming, Pinnacle aims to replicate the success it has achieved in sports and esports by offering its players a top-tier casino experience. Leveraging EveryMatrix’s proven technology and capabilities will be key to this transformation.
EveryMatrix has seen tremendous growth in its casino business unit. In 2023, the company generated a record-breaking €1.9 billion in Gross Gaming Revenue (GGR), marking an 83% increase year-on-year. The trend continued into 2024, with EveryMatrix achieving its eleventh consecutive quarterly performance record, reporting a GGR of €658 million in Q2, a 53% year-on-year increase.
Stian Enger Pettersen, CEO of Casino at EveryMatrix, expressed excitement about the collaboration:“To partner with a brand as well known and well respected as Pinnacle is a huge endorsement of our capabilities to significantly grow casino revenues for tier-1 operators across global regulated markets.
The industry-beating numbers we continue to generate and records we continue to break for our customers speak for themselves, so we’re delighted that Pinnacle’s management team has placed their faith in us to drive forward their casino and take it to the next level.”
With a strong foundation in sports and esports betting, Pinnacle is now set to expand its presence in the casino vertical. By partnering with EveryMatrix, the company aims to deliver the same best-in-class experience for its casino players as it has achieved in other sectors.
Nicole Kalcheva, Head of Casino at Pinnacle, commented:“Sports and esports have consistently been our strongest play, but with our new partnership with EveryMatrix and the proven excellence their products and services continue to achieve, we know we can reach the same heights in casino, providing our players with the ultimate best-in-class experience across all verticals.”
As Pinnacle continues to grow its offering, this partnership with EveryMatrix will be instrumental in delivering a premium gaming experience to its users, further solidifying Pinnacle's position as a key player in the global iGaming industry.
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