Playson Expands European Reach With Strategic Fenikss Alliance
- iGaming Gazette
- Apr 8
- 2 min read
Leading digital entertainment provider Playson has taken another significant step in its European expansion strategy by partnering with Fenikss, a prominent Latvian operator and part of the esteemed NOVOMATIC group.
This newly inked deal brings a selection of Playson’s most popular slot titles to the Fenikss online platform, including player favourites such as Royal Coins 2: Hold and Win, Book of Gold: Multichance, and Royal Joker: Hold and Win. The integration was executed seamlessly through Relax Gaming’s aggregation platform, underscoring the efficiency and reach of Playson’s distribution network.
Fenikss, with a well-established presence in both the land-based and digital gaming space, has carved out a dominant position in the Latvian market. The operator is known for its robust casino offering and comprehensive sportsbook, making it an ideal partner for suppliers aiming to scale their footprint in regulated European jurisdictions.
Blanka Homor, Sales Director at Playson, expressed enthusiasm about the partnership:“We are pleased to enjoy further growth in Europe with this exciting partnership with Fenikss, who will benefit from an array of our strongest performing titles.
We are confident Fenikss’ significant Latvian presence, combined with our stimulating and graphically driven slots, will lead to impressive business growth.”
The collaboration supports Fenikss' broader commercial objectives by enhancing its game library with engaging, high-performance content that resonates with both casual and seasoned slot players.
Martins Opmanis, Head of I-Gaming at Fenikss, added:“Playson’s slots continue to be in high demand across Europe and we are delighted to host a selection of their titles on our online platform. We are confident they will complement our diverse offering perfectly and look forward to watching this collaboration flourish.”
This deal not only strengthens Playson’s foothold in the Baltic region, but also highlights its strategic focus on partnering with respected, regulated operators to ensure long-term success in competitive markets.
As Playson continues to push ahead with its iGaming growth ambitions, partnerships like this exemplify its commitment to delivering top-tier content, reinforcing its reputation as a premium supplier in the European gaming landscape.
For the latest iGaming News, market insights, and updates on supplier-operator partnerships across the globe, stay connected with iGaming Gazette—your trusted source for all things online gaming.
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