Playson, a prominent supplier in the iGaming industry, has strengthened its presence in Spain by partnering with Luckia Gaming Group, one of the country's top betting and iGaming brands.
Following a seamless integration via Games Global’s aggregation platform, Playson’s popular Hold and Win portfolio is now live on Luckia’s online casino. This includes fan-favorite titles such as Royal Coins 2, Diamonds Power, and Fire Coins.
The addition of these games is expected to provide Luckia’s players with a richer gaming experience and drive further growth for the operator’s online services.
Founded in 1980, Luckia Gaming Group has established itself as a leading entertainment company in Spain. With operations spanning both land-based and online venues, the company is also active in Portugal, Colombia, Mexico, and Cameroon.
This partnership showcases Playson’s capability to adapt to market trends and appeal to diverse global audiences by developing games that resonate with various player preferences.
Paul McInnes, Sales Manager at Playson, expressed his enthusiasm about the collaboration: "We are delighted to provide Luckia with Playson’s premium slot content in the Spanish market through Games Global.
This significant milestone represents Playson's expansion into other regulated markets such as Portugal and the UK, where our strategy is to increase our presence and for which our games portfolio is ideally suited."
Eloy Fernandez, Head of Product at Luckia, also shared his excitement: "We are so pleased to launch Playson’s award-winning titles and inject even more excitement into our offering. Our players come to us for an enjoyable, well-rounded experience, and we know the studio’s omnichannel titles will be a huge hit.
After analyzing player tastes and preferences in detail, we look forward to seeing how much they love these new additions."
The launch of Playson’s games on Luckia’s platform marks a significant step in both companies' growth strategies, promising enhanced entertainment options for players and a boost in market presence for Playson.
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