In a bid to solidify its foothold in the Portuguese iGaming market, Playson, a leading digital entertainment provider, has struck a lucrative deal with Lebull.pt, a prominent sports betting and online casino operator.
The agreement sees Playson integrating its acclaimed slot titles, including Coin Strike: Hold and Win, Power Crown: Hold and Win, and Diamonds Power: Hold and Win, into Lebull.pt's platform.
This collaboration comes at a time when Lebull.pt is making waves in the Portuguese market, recently appointing football legend Luis Figo as its ambassador.
With Playson's renowned Hold and Win series now part of Lebull.pt's gaming repertoire, the operator aims to further enhance its position in Portugal's regulated iGaming landscape.
This move underscores Playson's commitment to expanding its European presence and delivering top-tier gaming experiences to players across the continent.
Expressing enthusiasm about the partnership, Blanka Homor, Sales Director at Playson, commented, "We are pleased to gain further momentum in Portugal with Lebull.pt, adding some of our Hold and Win series to its portfolio.
We have enjoyed a sustained period of growth in the thriving market as part of our expansion plans, and we are delighted to help Lebull.pt strengthen its portfolio with our popular Hold and Win games."
Tiago Pereira, Head of Portugal at Lebull, echoed the sentiment, stating, "Lebull.pt has enjoyed significant success since its launch last year, and we are thrilled to add an esteemed provider like Playson to our list of partners. Playson is known for delivering high-quality entertainment to players and is a real asset to our portfolio."
The collaboration between Playson and Lebull.pt exemplifies the mutual benefits derived from strategic partnerships within the iGaming industry.
As both companies continue to innovate and expand their offerings, Portuguese players can look forward to an enhanced gaming experience characterized by cutting-edge content and immersive gameplay.
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