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Playson Expands Swedish Market Reach Through Premier Gaming Partnership


Playson Expands Swedish Market Reach Through Premier Gaming Partnership
Playson Expands Swedish Market Reach Through Premier Gaming Partnership

Playson, a distinguished supplier in the iGaming industry, has announced a strategic partnership with Premier Gaming to enhance its content offerings in the competitive Nordic market.


This collaboration will enable Playson to integrate its acclaimed Hold and Win portfolio across Premier Gaming's operator brands in Sweden. Notable titles such as Royal Joker: Hold and Win, Lion Gems: Hold and Win, and Luxor Gold: Hold and Win will soon be available to Swedish players.


Premier Gaming, licensed in both Malta and Sweden, operates several prominent online casinos in Europe, including Pronto Casino, Slothino, and Premier Live Casino. The partnership with Playson will significantly bolster these brands' game portfolios with globally recognized titles, enhancing player engagement and satisfaction.


This deal highlights Playson's capability to serve large operator networks by providing engaging and popular game mechanics. It reinforces Playson's position as a leading force in the European iGaming landscape, known for delivering high-quality, captivating content.


Blanka Homor, Sales Director at Playson, expressed excitement about the partnership: "As the company behind some of Europe’s fastest-growing online casino platforms, we are delighted to bring our renowned Hold and Win offering to Premier Gaming players.


It’s an honour to continue strengthening our market presence in a mature market like Sweden, and we are confident that Premier Gaming’s established reputation, combined with our energetic and stimulating slots, will create a thrilling proposition for slot enthusiasts."


Mark Zammit, CMO at Premier Gaming, added: "We are always looking to expand our offering with vibrant and exciting slots, providing our players with the best games on the market. With almost five years’ experience in the Swedish market, we know Playson’s gaming portfolio will be a fantastic addition to our operator’s offering, and we look forward to a fruitful partnership."


This partnership marks another significant milestone for Playson, solidifying its commitment to delivering exceptional gaming experiences across the European market.

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