Playson, the Growing Digital Entertainment Supplier, Strengthens Swiss Market Position.
Playson, the rapidly growing digital entertainment supplier, has further solidified its presence in the Swiss market by partnering with Pasino, the online brand of Casino Du Lac Meyrin SA.
This latest agreement enhances Playson's reputation in this increasingly popular jurisdiction. The integration with Pasino means that Playson is now operational with seven of the top 10 operators in Switzerland.
Pasino's online offering will now feature Playson's captivating selection of slots, including the latest releases from its highly successful Hold and Win series, such as Crown and Diamonds, Wolf Land, and 3 Pots Riches.
Established in 2019, Pasino.ch has already gained a significant share of the Swiss market in just four years. It is the online brand of Casino Du Lac Meyrin SA, a member of one of the largest French-brand operators, Groupe Partouche. Groupe Partouche boasts a substantial presence across Europe and North Africa, with numerous land-based casinos in France, Switzerland, Belgium, and Tunisia.
This partnership enables Playson to expand its audience reach in a market where it has already established a dominant position. The supplier is on track to achieve its ambitious goals for 2023.
Blanka Homor, Sales Director at Playson, commented: "Being live with seven of the top 10 operators in Switzerland is a testament to how well Playson's content resonates with local players and drives engagement. Our impressive portfolio continues to grow, and Pasino players will have the opportunity to enjoy games that have proven highly attractive to the Swiss population."
Rupert Ecker, Managing Director at Pasino, added: "Playson's portfolio of engaging titles has always been a hit with Swiss players, and we are delighted to showcase them at Pasino. Pasino is committed to partnering with the best providers in the industry, and Playson certainly fits that category with its enchanting catalog of titles."
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