Playson, a leading supplier of digital entertainment, has taken a significant step to bolster its presence in the UK iGaming market by partnering with Flutter Entertainment’s flagship brands, Paddy Power and Betfair. This collaboration marks an exciting chapter for Playson as it continues its growth across regulated markets.
Expanding Reach in the UK
The partnership brings some of Playson’s most popular games, including Energy Coins: Hold and Win and 3 Pots Riches: Hold and Win, to the online casino platforms of Paddy Power and Betfair. These titles, known for their engaging mechanics and high-quality visuals, are now accessible to UK players through Relax Gaming’s aggregation platform.
Playson has also announced plans to introduce additional games from its extensive portfolio in the coming months. Moreover, the collaboration will soon extend beyond the UK, targeting key regulated markets in Spain, Italy, and Brazil, further broadening the reach of Playson’s innovative titles.
Commitment to Regulated Markets
This partnership underscores Playson’s ongoing commitment to expanding its footprint in leading regulated markets. The company’s feature-rich games, designed to enhance player engagement, have continued to attract top-tier operators worldwide.
Blanka Homor, Sales Director at Playson, shared her enthusiasm for the new alliance, “We are delighted to partner with two of Flutter Entertainment’s leading brands whose ambitions within the industry align perfectly with ours here at Playson.
“We are confident our premier titles will elevate both Paddy Power and Betfair’s iGaming offering whilst allowing Playson to continue its global market expansion.”
Strengthening Player Engagement
Paddy Power and Betfair are among the most recognisable brands in the UK’s online gaming landscape. By integrating Playson’s high-performing games, the partnership aims to enrich the player experience while enhancing the gaming portfolios of both operators.
A Milestone in Global Expansion
Playson’s collaboration with Flutter Entertainment represents a significant milestone in the company’s journey toward becoming a leading name in the iGaming sector. With plans to expand further into international markets, Playson is poised to solidify its position as a trusted partner for operators worldwide.
Stay tuned to iGaming Gazette for the latest updates on Playson, Flutter Entertainment, and other major developments in the world of iGaming.
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