Playson, the award-winning digital entertainment provider, has secured a significant global partnership with Light & Wonder, aiming to expand its footprint across key markets such as the UK, Canada, and Latin America.
The agreement will enable Light & Wonder’s extensive network of operators to integrate Playson’s diverse portfolio of engaging games, setting the stage for widespread player access and an enhanced gaming experience.
Expanding Reach Across Key Regions
As part of the partnership, Light & Wonder’s operator network will now feature Playson’s renowned game titles. The collaboration kicked off with UK-based operator Dazzletag Entertainment Ltd, which launched Playson’s standout games, SUPERCHARGED CLOVERS: HOLD AND WIN and 3 POTS RICHES: HOLD AND WIN, across its online casino platforms last month.
Light & Wonder’s content marketplace, a trusted hub for over 3,500 games from leading third-party studios, is known for providing operators with the tools to create personalized, mobile-ready gaming experiences. This platform ensures compliance with evolving regulations while delivering top-tier entertainment to players globally.
A Testament to Playson’s Growth
This partnership highlights the growing demand for Playson’s innovative titles and cements the company’s reputation as a highly sought-after provider in the iGaming sector. With the global reach of Light & Wonder’s marketplace, Playson is poised for accelerated growth as it heads into 2025.
Blanka Homor, Sales Director at Playson, celebrated the agreement as a key achievement in the company’s strategic expansion, “Our deal with Light & Wonder is a major milestone in our strategic roadmap, as we embark on the next chapter of our global growth. This agreement expands our reach and allows us to deliver our appealing titles to new operators and players.
“The launch of our titles across Dazzletag’s two brands is a great start, and we are confident this relationship will further elevate our presence in the ever-evolving online casino space.”
A Strengthened Commitment to Quality
Light & Wonder, a recognized leader in content aggregation, is equally optimistic about the partnership. Steve Mayes, Senior Director of Partnerships at Light & Wonder, emphasized the importance of working with a trusted partner like Playson, “We are delighted to be working with such a highly respected digital entertainment provider and deliver their portfolio to our network.
This strengthens our commitment to offering operators the best game releases available.“We look forward to other successful launches in 2025, as we continue to support our operators with diverse content.”
The collaboration between Playson and Light & Wonder reflects the shared ambition of both companies to provide world-class gaming experiences to a global audience. With new launches planned and a growing portfolio of innovative titles, this partnership is set to be a driving force in the iGaming sector throughout 2025 and beyond.
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