Leading iGaming content provider Playson has reinforced its position in the European market through a strategic partnership with globally renowned operator Lottoland.
This collaboration delivers Playson’s premium games portfolio to Lottoland’s impressive international customer base of over 20 million players.
Top Titles Go Live with Lottoland
Playson’s most popular releases, including Fire Coins: Hold and Win, Sunny Fruits 2: Hold and Win, and Legend of Cleopatra Megaways™, are now available on the Lottoland platform. The games have been seamlessly integrated via Relax Gaming’s aggregation platform, with further titles set to launch over the coming months.
The addition of Playson’s dynamic slot content enhances Lottoland’s extensive portfolio, offering players access to graphically advanced and feature-rich titles across key regulated markets, including the UK.
Lottoland Expands Casino Offering
While Lottoland is widely recognized for its 30 international lotto draws, its casino vertical has grown rapidly, attracting players with a premium selection of games. The inclusion of Playson’s engaging and innovative slots is expected to further bolster the operator’s appeal and strengthen its market position.
This partnership highlights Playson’s ongoing success in strengthening its European foothold and underscores its commitment to delivering top-tier gaming content to regulated jurisdictions.
Industry Leaders React
Blanka Homor, Sales Director at Playson, expressed her excitement about the deal, "We are delighted to enjoy further growth across Europe with this significant partnership as we continue to offer our unparalleled array of slots to players across the continent’s most mature regions.
Lottoland is an operator with enormous status and reach, and we are in no doubt the addition of our extensive portfolio will only benefit that reputation further as they continue to grow and differentiate themselves.”
Nigel Birrell, Group CEO at Lottoland, emphasized the value of the collaboration, "Our ideal supplier partners are ones that not only bring something new to our platform but also complement our core lottery product.
Playson fits that bill entirely with its vast range of player-favourite series packed with engaging mechanics, which is exactly what we need to meet the demands of our ever-growing player base and to attract new player audiences.”
Driving Growth Across Regulated Markets
The partnership with Lottoland reflects Playson’s strategy of expanding its footprint across key regulated European markets. By aligning with a prominent brand like Lottoland, Playson continues to solidify its status as a trusted supplier of cutting-edge gaming content.
As the European iGaming landscape evolves, collaborations like this showcase the importance of delivering high-quality, engaging content to players worldwide. Playson’s growing portfolio is expected to significantly enhance Lottoland’s offering, delivering both player satisfaction and business growth.
With a clear focus on innovation, engagement, and expanding reach, Playson’s partnership with Lottoland marks another milestone in its journey to becoming a dominant force in the iGaming industry.
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