In an exciting development, Playtech has secured a prestigious partnership with Veikkaus, the Finnish state-owned gambling operator, to revolutionize the live casino scene in Finland.
The collaboration marks a significant milestone, with Playtech emerging victorious in a rigorous Public Procurement Process for Live casino games. This partnership, under a long-term framework agreement spanning six years initially, with potential for extension, solidifies Playtech's position as a leader in the industry.
Expanding their existing relationship, Playtech and Veikkaus are extending their collaboration to the realm of Live casino games. This move reflects Veikkaus' commitment to diversifying its product portfolio and offering players an immersive gaming experience.
As part of the partnership, Veikkaus will integrate Playtech's network Live games into its platform, along with exclusive titles from a newly established Veikkaus-branded studio.
This studio, to be operated within Playtech's main studio facilities, will feature Finnish-speaking dealers and offer a range of blackjack and roulette tables tailored to Finnish players.
Riikka Seppänen, VP iCasino at Veikkaus, expressed excitement about the collaboration, stating, "This strategic framework agreement marks an important milestone for Veikkaus as we expand our product portfolio to include Live casino games for the first time.
With Playtech's network of Live games and their support in setting up our dedicated Veikkaus-branded studio, we are excited to offer our Finnish players an immersive and authentic gaming experience."
Fredrik Sylvander, Commercial Director at Playtech, echoed Seppänen's sentiments, emphasizing Playtech's commitment to delivering exceptional gaming experiences. "We are thrilled to be selected as Veikkaus' partner for Live casino games.
Together, we will leverage our expertise and market knowledge to deliver a tailored Live offering that meets the needs of the Finnish market and exceeds the expectations of Veikkaus' customers," he said.
This partnership represents a significant stride forward for both Playtech and Veikkaus in the Live casino domain. By combining their strengths, they aim to create a bespoke gaming experience that resonates with Finnish players and sets new standards in the industry.
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