In a strategic move set to reshape the Canadian iGaming landscape, PointsBet, a leader in live sports betting, has announced a pioneering collaboration with Strive Gaming.
This long-term partnership aims to revolutionize the online casino experience for Canadian users in early 2024.
PointsBet, renowned for its cutting-edge technology in live sports betting, plans to leverage Strive Gaming's advanced technology platform to strengthen its foothold in the competitive Canadian iGaming sector. The alliance aims to enhance PointsBet's internal capabilities, creating a world-class online casino experience for its users.
Scott Vanderwel, CEO of PointsBet Canada, expressed his excitement about the collaboration, stating, "Through our newly established partnership with Strive Gaming, PointsBet is poised to elevate the online casino experience for users in Ontario. We are committed to delivering superior retention mechanics, a broader selection of games, and an overall enhanced experience."
The partnership will enable PointsBet to diversify its casino offering by seamlessly integrating content from multiple providers through a single point of entry on the PointsBet platform. Strive Gaming's Infinity Engine, a proprietary tool, will add sophistication by facilitating tailored offers to existing players across a vast library of games.
Max Meltzer, CEO of Strive Gaming, highlighted the significance of the collaboration in the rapidly evolving iGaming landscape. He said, "Partnering with this incredibly smart and technology-focused business is a testament to the quality of our platform and people. We look forward to working closely with PointsBet to deliver a world-class online casino experience to their users."
The alliance is poised to set new benchmarks for innovation, user engagement, and responsible gaming practices. As the iGaming landscape continues to evolve, the PointsBet and Strive Gaming partnership stands as a milestone in redefining industry standards and providing an unparalleled experience for Canadian online casino enthusiasts.
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