Pragmatic Play, a powerhouse in the iGaming industry, has taken its brand to the fast lane by securing the position of main sponsor for Aprilia Racing during the 2025 MotoGP season. This partnership solidifies the content provider’s growing presence in global sports and entertainment, marking a pivotal moment for both organizations.
A High-Speed Partnership
As the main sponsor, Pragmatic Play will have its branding prominently displayed on Aprilia Racing's bikes, rider gear, and other promotional materials throughout the upcoming MotoGP season. The collaboration is set to launch in high style with the season's opening race on March 2, 2025.
Aprilia Racing, the most successful European factory team in the FIM Grand Prix World Championship, brings its star-studded lineup, including riders Marco Bezzecchi and reigning World Champion Jorge Martín, into the spotlight. With Pragmatic Play’s backing, the team is gearing up to make a strong impression on and off the track.
Expanding Global Reach
This partnership aligns Pragmatic Play with millions of passionate MotoGP fans worldwide, enhancing its brand visibility and global influence. It follows the company’s recent high-profile sponsorship of Tomorrowland Brasil, the iconic music festival, making Pragmatic Play a trailblazer in innovative sponsorships within the iGaming sector.
A Shared Passion for Excellence
Irina Cornides, Chief Operating Officer at Pragmatic Play, highlighted the synergy between the two brands, “With its rich racing pedigree, relentless drive to succeed, and passion for entertainment, Aprilia Racing is the perfect brand partner for Pragmatic Play. We are delighted to announce this sponsorship and look forward to elevating the experience for fans worldwide.”
Massimo Rivola, CEO of Aprilia Racing, echoed these sentiments, emphasizing the shared values driving the partnership, “We are particularly pleased to welcome a new partner of the caliber of Pragmatic Play. This partnership represents the union of two companies that share the values of innovation, passion, and the pursuit of excellence. The goal is to build a collaboration based on trust, innovation, and a shared vision for the medium to long term.”
Innovating Fan Engagement
In addition to bolstering its brand presence, Pragmatic Play aims to deliver unique and immersive experiences for MotoGP enthusiasts. This sponsorship is a testament to the company’s commitment to breaking boundaries and reaching new audiences while enhancing fan engagement with exclusive content and activities.
A Thrilling Year Ahead
As Pragmatic Play and Aprilia Racing set their sights on a successful season, this collaboration promises to be a game-changer in the realms of both motorsport and iGaming.
Stay tuned for more updates and exclusive coverage of this partnership only at iGaming Gazette, your trusted source for the latest in iGaming News.
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