Pragmatic Play, a prominent content provider in the iGaming industry, has expanded its popular sportsbook platform by introducing horse racing, adding another dimension to its extensive betting portfolio.
This new product launch brings horse racing coverage from over 30 global territories, making it accessible to operators and their customers worldwide. Horse racing remains one of the most widely bet-on sports globally, with numerous prestigious national and international races held throughout the year.
Pragmatic Play Sportsbook offers a fully integrated sports-betting solution that manages the entire trading lifecycle, from event creation to bet settlement. The platform features custom markets, dynamic odds, and sophisticated risk management across thousands of sports competitions, all underpinned by official data that maximizes margins.
Additionally, operators can take advantage of unparalleled localization and customization options, allowing them to tailor the user experience to align with their brand identity.
The introduction of horse racing to its sportsbook lineup demonstrates Pragmatic Play’s commitment to providing a comprehensive betting solution that includes the most sought-after sports markets.
Gareth Crook, SVP of Sports at Pragmatic Play, expressed his enthusiasm for the new offering, stating, "Our latest product launch provides Pragmatic Play clients with access to a market-leading horse racing product. Horse racing is now available as a fully managed service, inclusive of odds, best-in-class racing content, live video streaming, and global horse racing data.
“Many of our team grew up with the sport, and we are delighted to bring this product to the market. Racing is essential for any sportsbook operator, with 'always on' coverage from tracks around the world being a cornerstone of any sportsbook product."
With this addition, Pragmatic Play continues to enhance its sportsbook offering, ensuring operators have access to top-tier betting options that cater to a wide range of player interests.
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