Pragmatic Play, a leading content provider in the iGaming industry, is expanding its collaboration with 1xBet by introducing a customized Live Casino game show, "Wheel of Luck."
This bespoke version created for 1xBet is based on Pragmatic Play's highly popular Mega Wheel™ game show. It adds to the operator's extensive collection of Live Casino games from Pragmatic Play, making 1xBet one of the first brands to offer the provider's Live Casino content in addition to its complete portfolio of slots, bingo, and scratch cards.
This tailored product is the latest offering from Pragmatic Play, which specializes in providing dedicated studios, customizable tables, and unique branded gaming experiences. These offerings are designed to enhance the Live Casino experience for operators seeking customized solutions to engage players globally.
Irina Cornides, Chief Operating Officer at Pragmatic Play, expressed her excitement about the partnership: "We continue to achieve great things with 1xBet since they became one of our first partners to launch Pragmatic Play's full suite of Live Casino content. Wheel of Luck is an exciting new game show crafted specially for the brand. Our collaboration with the 1xBet team allowed us to adapt our beloved Mega Wheel™ format to deliver a one-of-a-kind version that ensures their players get a seamless gaming experience that is integrated with their branding."
Maria G at 1xBet shared her enthusiasm for the collaboration: "Pragmatic Play has delivered exceptional, player-favorite Live dealer products for us since we took its Live Casino portfolio four years ago, and this will only be strengthened with our very own bespoke game. We are thrilled with the final product and look forward to further growing our Live games customer base with this engaging new release."
This partnership demonstrates the commitment of both Pragmatic Play and 1xBet to offering unique and engaging gaming experiences to players in the Live Casino segment.
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