Pragmatic Play, a leading content provider in the iGaming sector, has made its official debut in the UK sports betting market with the launch of its sportsbook product via DAZN Bet.
This move further strengthens the collaboration between the two companies, following successful sportsbook rollouts in Spain last November and Germany earlier this year.
The integration of Pragmatic Play’s sportsbook into DAZN Bet UK was facilitated by the Player Account Management (PAM) platform provided by Pragmatic Solutions, ensuring a seamless and efficient transition for users.
With this launch, DAZN Bet UK customers now have access to an enhanced sports betting experience, featuring pre-match and in-play data, player props, bet builders, and the newly introduced horse racing product.
This latest expansion into the UK market marks a significant achievement for Pragmatic Play, positioning the company as a prominent multi-channel provider in regulated markets worldwide. The UK, known for its highly competitive and mature sports betting industry, represents a major milestone in Pragmatic Play’s strategic growth plans for its sportsbook offering.
Gareth Crook, SVP of Sports at Pragmatic Play, expressed his enthusiasm about the UK launch:"Entering the UK market with a competitive Sportsbook product was an early ambition of ours, and we are proud to achieve this latest milestone hot on the heels of our horse racing launch.
The UK is arguably the most competitive and mature sports betting market of them all. Extending Pragmatic Play’s partnership with DAZN Bet into new territories and with new product launches strengthens our respective growth plans. So far, the early signs for our UK launch are highly positive."
The partnership with DAZN Bet continues to flourish, as both companies work together to deliver innovative and engaging sports betting experiences across multiple regions. This latest development supports Pragmatic Play’s vision of expanding its global footprint while maintaining its commitment to offering cutting-edge products to operators and players.
Daniel Berthold, Managing Director of Germany, Austria, UK & New Markets at DAZN Bet, shared his thoughts on the UK launch:"Launching our new sportsbook in the UK is a major milestone for DAZN Bet and aligns perfectly with our mission to deliver an innovative, dynamic, and engaging sports betting experience to our UK customers, building on the strong foundation we’ve established in Spain and Germany. This step allows us to bring our unique proposition to the UK and supports our growth ambitions in this highly competitive market."
As Pragmatic Play continues to expand its sportsbook reach, the UK launch underscores the company's commitment to growth in regulated markets, offering players a robust and exciting sports betting experience tailored to the needs of a diverse and evolving market.
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