Pragmatic Play, a prominent content supplier in the iGaming industry, has broadened its partnership with DAZN Bet to introduce its Sportsbook solution to the rapidly expanding betting market in Germany.
This expansion follows the successful debut of Pragmatic Play’s Sportsbook product with DAZN Bet in Spain last October.
DAZN Bet secured a German license through a successful collaboration with Pragmatic Solutions, whose platform compliance capabilities facilitated the operator’s smooth market entry.
The Player Account Management (PAM) platform technology from Pragmatic Solutions has been integral to integrating Pragmatic Play Sportsbook into DAZN Bet, making it accessible to all PAM licensees.
The launch of Pragmatic Play’s Sportsbook in Germany highlights the supplier’s role as a leading multi-channel provider in regulated markets globally.
Gareth Crook, SVP of Sports at Pragmatic Play, stated: "Our entry into the German betting market reaffirms our ability to launch our Sportsbook product in competitive and highly regulated environments, following closely on the heels of our launch in Spain. We are thrilled to partner with DAZN Bet to support their growth ambitions, this time in Germany."
Daniel Berthold, Managing Director for Germany, Austria, the UK, and New Markets at DAZN Bet, expressed enthusiasm about the launch: "We are excited to unveil our new Sportsbook platform in Germany through our collaboration with Pragmatic Play. The platform offers a competitive set of features tailored to meet the specific requirements for success in the German market.
"Our customers can now enjoy smoother journeys, innovative functionalities, and automated processes, all designed to enhance their overall betting experience. This strategic milestone will significantly expand our footprint and market share in the coming years, positioning us for long-term success.
"We are confident that this partnership will reinforce our status as a leading player in the market."
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