In a strategic move, Pragmatic Play, a prominent iGaming content supplier, has introduced its innovative Sportsbook product through DAZN BET in Spain.
Pragmatic Play's latest venture into the sports betting realm comes to fruition with the launch of its Sportsbook product via a significant partnership with DAZN BET.
This collaboration marks a significant milestone for both companies, as Pragmatic Play expands its offerings to become a comprehensive supplier across various iGaming verticals.
The comprehensive iGaming solution delivered by Pragmatic Play to DAZN BET not only includes the newly launched Sportsbook but also encompasses player-favorite Slots, Live Casino, and Virtual Sports.
This strategic move aligns with Pragmatic Play's goal of becoming the preferred supplier across all iGaming verticals in the industry.
The integration of Pragmatic Play's Sportsbook into DAZN BET is facilitated through the Player Account Management (PAM) Platform technology provided by Pragmatic Solutions.
The latter has served as the core technology layer for DAZN BET since its launch, making the Sportsbook product an available option for all Pragmatic Solutions PAM licensees.
Gareth Crook, VP of Sports at Pragmatic Play, expressed enthusiasm about the collaboration, stating, "Pragmatic Play’s collaboration with DAZN BET is something we’ve been incredibly excited about since we announced our intention to power its disruptive sports betting market entry. We’re now seeing the fruits of our labour come to life for the first time."
The successful integration onto Pragmatic Play's platform is expected to contribute to the continued growth of DAZN BET, building upon its record monthly active users and turnover experienced in October.
Simon Gatenby, CMO at DAZN BET, commented on the collaboration, saying, "Pragmatic Play has a reputation for technical and creative excellence, and we’re thrilled to be the first operator to utilise its Sportsbook offering. Working in tandem with Pragmatic Solutions, we’re confident that our customers in Spain will love the new platform, and that we’ll give them an unforgettable sports betting experience."
This strategic move not only establishes Pragmatic Play as a multi-vertical provider with five gambling options but also positions DAZN BET as a prominent player in the Spanish sports betting market, powered by Pragmatic Play's cutting-edge Sportsbook.
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