ProgressPlay, a leading white-label and platform provider, is making waves at ICE London this week with its newly revamped platform, boasting a host of innovative features designed to propel growth and enhance player experience.
The enhanced platform, initially introduced at ICE 2023, served as a springboard for ProgressPlay's success in 2023. Now, with its latest upgrades, the platform offers operators a completely customizable infrastructure, empowering them to tailor their operations with unparalleled ease.
ICE London, renowned as the largest global expo in the gaming industry, is a key component of ProgressPlay's strategic plan for 2024.
With over 40,000 gaming enthusiasts, pioneers, and exhibitors converging at ExCeL London from 6 to 8 February, the event provides an unparalleled opportunity for networking and showcasing innovations.
In addition to enhancing its platform, ProgressPlay embarked on an ambitious technological overhaul last year, placing a strong emphasis on responsible gambling features and automation.
Marina Nahhas, Head of Sales & Marketing at ProgressPlay, expressed excitement about the platform's evolution, stating: "The launch of our upgraded platform has garnered attention, and we look forward to discussing further enhancements in technology, marketing, and customer service at ICE."
Shortlisted for prestigious awards at the EGR Awards for consecutive years, ProgressPlay aims to establish itself as a regular contender in the industry's leading awards ceremonies by 2024.
The platform enhancements include a powerful real-time AI-driven tool for optimizing casino performance and facilitating dynamic player interactions.
With an integrated sportsbook and turnkey solution, ProgressPlay offers operators a comprehensive package, encompassing a casino platform, player management system, payments module, and affiliate software.
This comprehensive suite of tools empowers operators to maximize revenue and streamline operations using state-of-the-art technology.
Itai Loewenstein, CEO of ProgressPlay, highlighted the significance of ICE London in the industry calendar, emphasizing the company's commitment to innovation and service excellence. "ICE London serves as a platform for us to showcase our latest breakthroughs and engage in productive discussions," said Loewenstein.
"As a leading global gaming and gambling event, ICE aligns with our mission to serve the entire industry."
With its enhanced platform and commitment to innovation, ProgressPlay continues to cement its position as a driving force in the iGaming sector, setting the stage for further growth and success in the years to come.
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