In a significant stride towards further establishing its presence in Greece, B2B gaming supplier Push Gaming has solidified partnerships with prominent operating brands Novibet and Betsson. This move allows Push Gaming's acclaimed content library, featuring hits like Razor Returns, Jammin’ Jars, Wild Swarm, and Retro Tapes, to be accessible to a broader audience of Greek players.
The collaboration marks a notable development as Push Gaming concludes its successful exclusivity deal with Kaizen, unlocking new opportunities for the brand within the Greek market. With Novibet and Betsson being major players in the industry, this strategic move is expected to enhance Push Gaming's visibility and market share in Greece.
Fiona Hickey, Director of New Business and Markets at Push Gaming, expressed excitement about the partnership, stating, "A pair of deals of this magnitude is huge news for us as we look to grow our profile in Greece. Novibet and Betsson are two of the biggest names in the business and offer unrivalled exposure in a vibrant market.
We've got an incredibly exciting portfolio of games with so much more quality on the horizon, and we're thoroughly looking forward to providing both with more of the best games in the industry."
With a roadmap featuring new game releases, Push Gaming aims to offer Greek players an enriched gaming experience, leveraging the extensive reach and influence of Novibet and Betsson in the Greek market.
As the company continues to expand its footprint, these partnerships are poised to contribute significantly to its growth in the dynamic Greek iGaming landscape.
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