There appears to be an industry-wide drive for more authentic gaming experiences. What do you believe is driving this? And how is Awager leading in this area?
One of the biggest challenges for iGaming operators has been transitioning land-based players to online gaming. Many of these players have built up trust in land-based machines over many years, and they simply do not put the same trust into online slot machines.
The industry has realized that players want a more authentic experience, and Awager wants to lead the charge in this area. We have managed to bridge the gap between physical casinos and online gaming by live-streaming physical machine games to audiences online.
Sentiment and nostalgia are both powerful motivators, and as casino players ourselves, we understand the appeal of the casino floor. Our products tell people that there is a middle ground between land-based and online gaming, and we believe it is one of the most exciting developments in online casino play in years.
There is clearly a craving for more authentic experiences, and we believe that our products are perfectly placed to scratch that itch.
What is it about the land-based experience that attracts players that online casinos can not replicate? And how does Awager bridge that gap?
Land-based casinos offer several elements that the traditional online casino experience simply can not. The bright lights, the immersive machine sounds, the general buzz of the crowd, and the overall casino floor experience are totally lost when you are simply sitting down and spinning a slot on your laptop or mobile.
At Awager, our products aim to provide a sense of familiarity for players who appreciate the traditional land-based gaming experience. Our live streams are designed to authentically capture the feeling of sitting in front of a physical slot machine and pressing the spin button.
Online slot games have tried and failed for years to capture the authentic sound and feel of a physical slot machine, and we believe the answer to this problem is simple: bring the physical slot machine directly into the online environment.
Which of the elements of the land-based experience are the most difficult to replicate online? How have you overcome these challenges, and which ones, if any, still remain?
The biggest challenge to overcome when it comes to replicating the land-based casino experience is the social interaction. Most players have had the experience of sitting at a physical slot machine and just having a casual chat with the person next to them as they spin away. The ability to walk, talk, and engage with a physical space is extremely difficult to replicate online.
However, we believe we can tackle this challenge head-on, and we have come up with some innovative, game-changing solutions to these problems. While we can not talk about them right now, keep your eyes peeled in the future to see what we have in store.
Another difficult element to replicate is the sensory experience of a land-based casino. The feeling of walking through the doors and being enveloped by the bright lights and the sound of the machines. With our products, we strive to capture as many of these physiological and psychological components as possible.
Our studios have been meticulously designed to mirror real-world casinos, and the sound of the slot machines is, of course, 100% authentic. We believe this helps bring these sensory elements to players through our live-stream platform.
Can you tell us more about the product's customization elements?
Customization is an excellent way for an operator to set themselves apart from a competitor, and we want our partners to be able to offer their players the most unique experience possible.
We offer operators a variety of choices, including the creation of dedicated environments that can be tailored to replicate the ambiance of a specific casino. Additionally, operators have the opportunity to customize the casino to fully align with their brand identity, incorporating logos, brand colors, typography, design elements, and more.
The products also allow operators to customize the lobby layouts, navigation, buttons, and icons, ensuring a fully tailored experience. Operators have a much deeper understanding of their customer base than we do, and providing them with the ability to customize our product and the overall experience ensures that they will provide the best possible casino experience for their players.
We want to work closely with our operating partners to create a unique online casino experience, so our products aim to support them in as many ways as possible. This also includes language requirements and communication customizations, helping them to ensure their branding and messaging are consistent.
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