In a strategic move, RAW Group, the trailblazing developer and aggregator renowned for its innovative gaming solutions, has appointed Alexander Lapinniemi as Director of Account Management.
This decision comes amidst the rising demand for RAW iGaming's cutting-edge titles, featuring trademarked mechanics like SuperSlice®, SuperTracks®, and SuperSymbolsTM.
Alexander, a seasoned professional with nearly a decade of experience in commercial and account management roles at industry giants such as Play'n GO and Yggdrasil Gaming, is set to lead a skilled team to manage RAW’s existing clientele, including tier-one brands.
His role also involves leveraging his extensive network to enhance RAW's visibility and promote its distinctive game portfolio. RAW iGaming, standing as the unique pink shark in a sea of uniformity, is poised to expand its influence under Alexander's guidance.
Tom Wood, Founder, and CEO of RAW iGaming, expressed his enthusiasm about Alexander’s addition: “This is a hugely exciting time for RAW and with Alexander installed as our Director of Account Management, we will continue to go from strength-to-strength by standing out in a sea of sameness and delivering new and exciting player experiences.”
Alexander Lapinniemi, Director of Account Management at RAW iGaming, shared his excitement: “RAW iGaming is whipping up a storm right now, and I’m thrilled to be joining the ride. This is an industry that I love and am passionate about, feelings that are baked into RAW’s DNA. Its suite of games really do push boundaries and are proven to hit the mark with players in markets across the world. My job now is to support operators in launching the edge-of-the-seat experience our games deliver and ensure they stock them in their lobbies.”
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