Realistic Games, a leading developer of casino content, has entered a strategic partnership with Paddy Power Betfair, one of the biggest names in the UK and Ireland's online gaming market.
This collaboration marks a significant milestone in Realistic Games' expansion, bringing its diverse portfolio to a wider audience and strengthening its foothold in its core markets.
Expanding Reach With Top-Tier Content
The partnership gives Paddy Power Betfair access to Realistic Games' complete library of games, including slots, table games, and instant win titles. The launch begins with Book of Charms, a standout title that combines two beloved gaming themes, alongside the recent hit Chicken or the Egg. The remainder of Realistic’s games will be integrated into the operator's platform in the coming months.
This collaboration reinforces Realistic Games' position as a premier content provider in the UK and Ireland. It also aligns with the studio's commitment to expanding its game roadmap with a broader range of innovative and engaging titles tailored to diverse player preferences.
Building on Momentum
The Paddy Power Betfair partnership follows a series of recent agreements that have seen Realistic Games grow its presence across regulated European markets. Other notable collaborations include deals with Anakatech, Midnite, The Rank Group, and Napoleon Casino.
Amy Brewis, Head of Account Management at Realistic Games, expressed her excitement about the partnership:“By partnering with Paddy Power Betfair, a major name in the UK & Ireland, we are further cementing our presence within our core market.
“This collaboration aligns with our ongoing strategy to expand our game portfolio and deliver more exciting titles to our players, and given Paddy Power Betfair’s trademark reputation for entertainment and fun, it couldn’t be a more appropriate alliance.”
A Strong Future Ahead
With this latest deal, Realistic Games is set to enhance its visibility and engage a broader audience, particularly in the UK and Ireland, where Paddy Power Betfair enjoys a massive customer base. The partnership not only highlights Realistic’s growing reputation for high-quality content but also signals its ambitions to lead in the highly competitive iGaming industry.
The integration of Realistic Games' titles into Paddy Power Betfair’s offerings will bring players a unique blend of innovation, entertainment, and familiarity. This move is expected to deliver exceptional gaming experiences while paving the way for future collaborations between the two industry leaders.
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