ReelPlay, a longstanding aggregation partner of Relax Gaming, has strengthened its collaboration by transitioning to Relax Gaming’s prestigious Silver Bullet program.
This move marks an important milestone in the duo's ongoing partnership, which has seen tremendous success over the years.
Having first partnered more than five years ago as a Powered By studio, ReelPlay and Relax Gaming have worked together to release over 70 games, including popular titles like El Dorado Infinity Reels and Hypernova Megaways.
The relationship has proved fruitful, with both studios pushing creative boundaries and consistently delivering innovative content to the iGaming market.
ReelPlay was also one of the first partners to launch Dream Drop titles, including Hypernova Infinity Reels Dream Drop and Tsai Shen 10K Ways Dream Drop. These games have significantly contributed to the Dream Drop network’s success, awarding over 150,000 jackpot wins and distributing a total of more than €2.5 million in prize money.
The transition to Silver Bullet will provide ReelPlay with numerous benefits, including enhanced commercial support, streamlined contractual processes, and accelerated market entry. These efficiencies will enable the studio to focus on its core strength—delivering top-tier gaming content to a growing audience in both established and emerging markets.
The first game to be launched under this new agreement will be Pay Pig 10K WAYS, which is set to go live on October 17th. This release is highly anticipated, further showcasing the creative synergy between ReelPlay and Relax Gaming.
Nicholas Hammon, Aggregation Business Director at Relax Gaming, expressed his excitement about this new phase of the partnership: "ReelPlay has been a trusted aggregation partner of Relax for many years, and we’re truly excited to take it to the next level as they join our Silver Bullet programme. We look forward to sharing their fantastic portfolio of games with leading operator partners worldwide."
Similarly, David Johnson, CEO of ReelPlay, highlighted the significance of the extended partnership: "We are absolutely delighted to put pen to paper on an extended deal with Relax. We look forward to continuing our close work with the Relax team, which has grown considerably since 2019, and leveraging our mutual strengths to extend the reach of ReelPlay games, and those of partner studios delivered by ReelPlay, to Silver Bullet operators."
As one of the leading B2B suppliers in the iGaming industry, Relax Gaming continues to solidify its reputation with accolades such as Product Launch of the Year at the 2023 GGA for its Dream Drop Jackpots and six Slot of the Year titles, including Money Train 3. The company also recently took home the Skill Games Supplier award at the 2023 EGR B2B Awards, further cementing its status as a trailblazer in the industry.
Relax Gaming offers a portfolio of over 4,000 online casino games, from high-performing proprietary slots to a diverse library of content provided through its partnership programs with hand-picked third-party studios.
This latest move to welcome ReelPlay into the Silver Bullet program is yet another indication of Relax Gaming’s commitment to fostering innovation and bringing cutting-edge content to operators worldwide.
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