Reflex Gaming, a prominent provider of omnichannel gambling games, has signed a strategic content distribution deal with Bragg Gaming Group, leveraging Bragg’s remote gaming server (RGS) to bring its titles to regulated markets worldwide.
Expanding Reach in Key Markets
This agreement will allow Reflex Gaming to showcase its portfolio to Bragg’s extensive operator network, strengthening its position in major European territories like the Netherlands and the UK, and breaking into the competitive U.S. market.
In addition to its existing catalog, Reflex Gaming will develop a suite of exclusive titles designed to resonate with player preferences in specific regions. This approach ensures that Bragg’s partners can deliver tailored, player-centric gaming experiences that drive engagement and revenue.
A Decade-Long Legacy Meets Digital Innovation
With over two decades of experience in land-based gaming, Reflex Gaming ventured into the iGaming sector in 2020, quickly establishing itself as a reputable content provider. Its portfolio boasts innovative gameplay features and engagement tools that enhance player retention and operator performance.
The partnership underscores Reflex Gaming’s commitment to global expansion while aligning with Bragg’s strategy of distributing top-tier content across its growing network.
Industry Leaders Weigh In
Mat Ingram, Chief Product Officer at Reflex Gaming, highlighted the importance of the collaboration, “Bragg services more than 30 regulated jurisdictions worldwide, with this agreement facilitating our expansion in key markets on our home continent and in target regions such as the U.S.
“Reflex Gaming’s product team continues to push boundaries when it comes to game development, and we have no doubt our diverse portfolio will elevate the offering of Bragg’s operator network.”
Niklas Mravlje, Director of Product Marketing at Bragg Gaming Group, echoed this sentiment, “Reflex Gaming has a strong existing presence across major European markets thanks to its land-based heritage and more recent iGaming venture.
“Bragg’s industry expertise will help fuel the supplier’s expansion and open the doors to the highly desired USA market for their games, as well as solidifying our own position as a leading distributor of best-in-class proprietary content.”
A Global Strategy for Success
This partnership signifies a pivotal step in Reflex Gaming’s strategic growth, enabling the company to extend its reach across the globe. By combining Reflex’s creative expertise with Bragg’s technological and operational capabilities, the collaboration is poised to deliver unparalleled value to operators and players alike.
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