Relax Gaming, a prominent iGaming aggregator and provider of innovative content, has strengthened its presence in North America by partnering with leading online casino operator PlayStar.
This collaboration marks another significant step in Relax Gaming's strategy to solidify its North American brand, RLX Gaming, particularly in the rapidly growing New Jersey market.
Since its launch in New Jersey in December 2023, RLX Gaming has seen considerable success. This latest partnership with PlayStar aligns with RLX Gaming’s ambition to become a leading provider in North America.
PlayStar, known for its innovative and customer-centric online platform, has been a strong contender in the New Jersey market since it started operating in the state in 2022. With over 600 games available, PlayStar is celebrated for its inclusive loyalty programs and community-oriented rewards, which have earned it a loyal player base.
New Jersey represents a key region for RLX Gaming's expansion plans, and this partnership with PlayStar is set to further enhance its footprint in the competitive market. By integrating Relax Gaming’s diverse and high-quality content portfolio, PlayStar aims to offer even more exceptional gaming experiences to its users.
Martin Stålros, CEO of Relax Gaming and RLX Gaming, expressed his enthusiasm about the partnership, stating, “We have enjoyed wonderful growth in New Jersey since launching last December, with our content resonating well with the ever-growing online demographic. This partnership with PlayStar ensures we are well-positioned to gain even more momentum in the region.”
Dan Alexander, Chief Operations Officer at PlayStar, echoed this sentiment, saying, “RLX Gaming’s entry into New Jersey has been impressive to see and it has established an outstanding reputation. We are thrilled to integrate an outstanding content portfolio into our offering and bring unmatched experiences to our player base.”
Relax Gaming has established itself as a top-tier B2B supplier in the iGaming industry, receiving numerous accolades for its innovative products. In February 2023, Relax Gaming was awarded the Global Gaming Award for Product Launch of the Year for its popular Dream Drop Jackpots. Additionally, Money Train 3 received the CasinoBeats Game Developer Award for 2023, among six Slot of the Year titles.
The company also took home the Skill Games Supplier award at the 2023 EGR B2B Awards, along with the Innovation in Mobile award at the 2023 SBC Awards.
With a portfolio boasting over 4,000 online casino games, including high-performing proprietary slots and a vast selection of titles from third-party studios, Relax Gaming continues to expand its reach and influence in the iGaming sector.
This partnership with PlayStar is poised to enhance its market position in North America, promising exciting developments for both companies and their players.
コメント