Relax Gaming, a prominent iGaming aggregator and content supplier, is set to launch its US-facing brand, RLX Gaming, in Pennsylvania through a partnership with BetMGM, a major sports betting and iGaming operator. This expansion signifies RLX Gaming's entry into its second US state alongside its esteemed operator partner.
Following the receipt of interim authorization from the Pennsylvania Gambling Commission Board (PGCB) last month, RLX Gaming is now authorized to operate within the state, marking a significant milestone in its North American journey.
With immediate effect, RLX Gaming will introduce its curated content suite to the Pennsylvania market, building upon its successful launch in New Jersey in December 2023. Pennsylvania, a pivotal online casino market in the US, offers RLX Gaming a strategic opportunity to expand its footprint, leveraging partnerships with leading operators to enhance its content offering.
Martin Stålros, CEO at Relax Gaming and RLX Gaming, expressed enthusiasm about the Pennsylvania launch, stating: “We’re extremely excited to continue our US ambitions with the go live in Pennsylvania. Launching in a new state allows us to continue our upward trajectory and progress further in the US market in 2024.”
Alexia Smilovic Ronde, Chief Regulatory Officer at RLX Gaming, emphasized the significance of RLX Gaming's expansion, particularly in Pennsylvania: “Pennsylvania is a key stage in our journey to growing our footprint in the North American regulated market. The interim authorization process with PGCB was completed in the space of a few months, demonstrating our capacity to secure fast time to market in a complex environment."
Oliver Bartlett, Vice President of Gaming Product & Content at BetMGM, highlighted the anticipation surrounding RLX Gaming's debut in Pennsylvania: “Titles like The Great Pigsby and Epic Joker are popular, and now they will be available to more players on BetMGM casino sites in Pennsylvania.”
Recognized as a leading B2B supplier in the industry, Relax Gaming has garnered prestigious accolades such as GGA’s Product Launch of the Year for Dream Drop Jackpots and multiple Slot of the Year titles. The company's extensive portfolio boasts over 4,000 online casino games, including proprietary slots and content from renowned third-party studios.
The partnership between Relax Gaming and BetMGM signifies a significant stride in RLX Gaming's quest to establish a strong presence in the burgeoning US iGaming market, offering players in Pennsylvania access to a diverse range of high-quality gaming content.
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