Leading iGaming aggregator, Relax Gaming, has achieved a significant milestone by obtaining a vendor transactional waiver from the New Jersey Division of Gaming Enforcement, operating under its US brand name RLX Gaming.
This development paves the way for Relax Gaming’s highly anticipated debut in the US market through a strategic partnership with BetMGM.
The vendor transactional waiver from New Jersey marks the first crucial step in Relax Gaming's strategic expansion into the US.
The launch with BetMGM, a major player in iGaming and sports betting, signifies a powerful collaboration, with RLX Gaming's in-house content, including popular titles like The Great Pigsby and Epic Joker, now available to BetMGM customers.
Simon Hammon, CEO at Relax Gaming and RLX Gaming, expressed his excitement about the launch, stating, “Launching in New Jersey is a landmark moment for our company. We have enjoyed many successful launches across a number of key regulated markets in the past few years, and this is one of the biggest to date. BetMGM’s ethos perfectly aligns with our vision, and we expect our partnership to truly flourish.”
Alexia Smilovic Ronde, Chief Regulatory Officer, highlighted the significance of the regulatory achievement, stating, “This debut in New Jersey and acquisition of our transactional waiver is a milestone for Relax/RLX Gaming and just the beginning of our endeavours in the next level of US regulated markets.
This regulatory achievement reflects our commitment to meeting stringent US licensing requirements and provide best in class service on all fronts to local operators. Our team looks forward to contributing to the vibrant and evolving landscape of online gaming in the United States."
Oliver Bartlett, VP of Gaming Product & Content at BetMGM, welcomed RLX Gaming into the US iGaming market, saying, “BetMGM welcomes Relax Gaming/RLX Gaming into the US iGaming market. We are honoured to be the first operator in the states to bring their diverse and engaging portfolio of games to our award-winning online casino.”
Relax Gaming, recognized as a top B2B supplier, has received industry accolades, including GGA’s Product Launch of the Year for Dream Drop Jackpots and several Slot of the Year titles.
The brand’s extensive portfolio, featuring proprietary slots and third-party studio content, positions it as a leading provider in the global online casino market.
This strategic move into the US market reinforces Relax Gaming's commitment to expansion and innovation, setting the stage for further growth and success in the dynamic US iGaming landscape.
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