Relax Gaming, a leading iGaming aggregator and supplier of unique content, has expanded its footprint in Ontario by partnering with PointsBet, a top-tier Canadian operator.
This collaboration further solidifies Relax Gaming's ambition to become a key player in the North American market, following its successful initial launch in Ontario.
Relax Gaming made its Ontario debut in April 2022, becoming one of the first content providers to offer games in the province. The company initially rolled out over 120 games, now available through multiple operators, gaining significant traction with the region's diverse gaming audience.
PointsBet, known for its speed, user-friendly platform, and comprehensive sports betting offerings, has established itself as one of Canada’s leading gaming operators. The company’s online casino will now be enhanced with the integration of Relax Gaming’s portfolio, which includes a variety of high-quality slots and live dealer options.
PointsBet's commitment to providing a distinctly Canadian experience, combined with its focus on technology to reduce external dependencies, aligns well with Relax Gaming’s innovative content. PointsBet also prioritizes responsible gambling practices, ensuring a secure and player-focused environment.
Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”
ScottVanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established itself as a strong player in Ontario with relevant and compelling content. We are excited to partner with them to increase engagement across our online casino platform via improved slots content.”
Relax Gaming’s collaboration with PointsBet is yet another milestone for the iGaming provider, which has rapidly become one of the most sought-after B2B suppliers in the industry.
The company was awarded GGA’s Product Launch of the Year in 2023 for its Dream Drop Jackpots, and its Money Train 3 won six Slot of the Year titles, including the prestigious CasinoBeats Game Developer Awards. Relax Gaming also took home the Skill Games Supplier title at the 2023 EGR B2B Awards, as well as the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming's extensive library features over 4,000 online casino games, ranging from proprietary slots to content sourced from top third-party studios via its partnership programs. These include high-performing games that have set a standard in the iGaming space, known for their engaging gameplay and strong player retention.
By joining forces with PointsBet, Relax Gaming continues to strengthen its position in Ontario, a rapidly growing and highly competitive iGaming market. This partnership is expected to drive both companies forward, with PointsBet benefiting from Relax Gaming’s acclaimed titles, while Relax gains further reach among Ontario’s vibrant player base.
The partnership with PointsBet also highlights Relax Gaming’s broader strategy of expanding its presence across North America and beyond, targeting regulated markets with a strong demand for innovative and high-quality gaming content.
As Relax Gaming continues its growth journey, this latest collaboration with PointsBet is poised to deliver significant value for both operators and players in Ontario and other key markets.
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