Planet Sport Bet, the sportsbook division of the esteemed UK sports media conglomerate, Planet Sport, has announced the signing of Robbie Savage, the former Premier League player and respected pundit, as its new brand ambassador.
Savage's association with Planet Sport Bet comes on the cusp of the upcoming football season, where he will contribute regular content throughout the campaign. His insights and opinions on the latest news and events in the football world will continue until the European Championship next summer. In addition to this, the former Welsh international will prominently feature in Planet Sport Bet's advertising and promotional initiatives.
As a widely recognized media personality, Savage will actively promote Planet Sport Bet across various external media outlets, including the broader Planet Sport group. This network encompasses prominent football titles such as Football365, Planet Football, and TEAMtalk.
The introduction of Planet Sport Bet in 2021 was a pivotal step in Planet Sport's journey, forming a Betting & Gaming division that also encompasses the multi-sports media platform PlanetSport.com and the recent acquisition, Tipstrr, a content subscription platform.
Savage, with over 500 appearances in a club career spanning more than 15 years, brings a wealth of experience to this role. Having played for notable clubs like Leicester City, Derby County, and Birmingham City, he also earned 39 caps for the Welsh national team. Post-retirement, he emerged as a highly regarded pundit on renowned platforms like the BBC and TNT Sports. Currently, he holds the position of Director of Football at Macclesfield FC.
Mike Grenham, MD of Betting at Planet Sport, expressed his excitement: "We are thrilled to welcome Robbie Savage as our brand ambassador. Robbie's candid, insightful, and impactful opinions on various facets of the game, stemming from his extensive experience across different tiers of football, align perfectly with our goals. His vibrant personality is precisely what we sought for as an ambassador. Robbie's grasp of the need for responsible engagement in gambling aligns with our core values."
Robbie Savage, the newly appointed brand ambassador for Planet Sport Bet, conveyed his enthusiasm: "While Planet Sport Bet may be relatively new in the sportsbook arena, its association with TEAMtalk and Football365 hinted at its potential.
Planet Sport is a dynamic enterprise on an upward trajectory, and I'm thrilled to join the team for the upcoming football season. The impending campaign promises riveting subplots, and I'm eager to contribute my honest views on key news and events, along with a few potentially winning predictions, to the broader Planet Sport fanbase."
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