RubyPlay, a leading B2B iGaming development studio, has strengthened its foothold in the Netherlands by bringing its premium game portfolio to 711.nl, one of the country’s prominent online gaming operators.
Launched in April 2022, 711.nl offers a wide range of popular games while emphasizing a responsible, entertainment-focused experience for its players. With a rapidly expanding market presence, this partnership allows Dutch players more ways to engage with RubyPlay's innovative, award-winning titles.
RubyPlay’s portfolio, including standout titles like Diamond Explosion 7s, Mayan Cache, and the recent release Gummy Giga Match, is now live for 711.nl users, marking a significant milestone for RubyPlay's growth within the regulated Dutch market.
This deal reflects the studio’s ongoing strategy to extend its presence across licensed jurisdictions, further driven by its commitment to developing engaging, high-quality gaming experiences.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, expressed enthusiasm about the collaboration: “We are thrilled to partner with 711.nl and further strengthen our presence in the Dutch market.
This collaboration allows us to bring our innovative games to a wider audience, providing even more players with the chance to experience the excitement of our premium portfolio.” He added that RubyPlay’s growth in regulated markets is a key driver for the studio, as they continue to deliver top-tier entertainment options to players worldwide.
Gilles De Backer, Chief Commercial Officer at 711, noted the value RubyPlay brings to their platform: “RubyPlay is a great addition to our platform, and we’re excited to finally bring their games to our players in the safe and responsible environment we provide at 711. We’re confident our players will enjoy their games as much as we do.”
With this collaboration, RubyPlay is set to become a familiar name among Dutch players, aligning with 711’s mission of responsible entertainment and marking another successful step in the studio's European expansion.
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