RubyPlay, a trailblazing B2B iGaming studio, has strengthened its position in the Italian market by securing a partnership with Eurobet, one of the nation’s most prominent iGaming and sports betting operators.
A Strategic Integration
The partnership will see RubyPlay’s award-winning portfolio of innovative slot games integrated into Eurobet’s online casino platform. Italian players can now enjoy popular titles such as Immortal Ways® Buffalo and Diamond Explosion 7s, enhancing their gaming experience with RubyPlay’s signature blend of engaging visuals and cutting-edge mechanics.
This collaboration marks a significant milestone for RubyPlay as it continues its mission to establish itself as a leading slot provider in Italy, a key regulated market.
Eurobet: A Trusted Name in Italian Gaming
Founded in 1995, Eurobet is one of Italy’s most recognized names in both land-based and online gaming. The operator boasts a robust network of over 900 retail outlets alongside a comprehensive digital platform accessible via its website and mobile apps. Eurobet is also known for its prominent sponsorship deals, including a high-profile partnership with Serie A football giant Juventus.
By teaming up with such an established brand, RubyPlay solidifies its foothold in the Italian market, positioning itself to reach an even broader audience.
A Commitment to the Italian Market
Italy has emerged as a strategic growth region for RubyPlay. The partnership with Eurobet is part of the studio’s broader plan to expand across regulated markets, with additional deals reportedly in the pipeline.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, expressed enthusiasm about the collaboration, “We are thrilled to announce our partnership with Eurobet, a leading operator in the Italian market, as we expand our presence in this dynamic gaming region. This collaboration reflects our commitment to delivering innovative, high-quality slot games through a strategic and phased approach.
“By introducing a carefully curated selection of titles, we aim to provide players with a continuous stream of fresh and engaging content, perfectly aligned with Eurobet’s mission to deliver exceptional gaming experiences.”
Enhancing Eurobet’s Portfolio
For Eurobet, the deal aligns with its commitment to delivering a diverse and premium gaming experience to its players. Alfredo Melloni, Gaming Director at Eurobet, highlighted the significance of the partnership, “Partnering with RubyPlay is a significant move for us as we aim to enrich our online gaming portfolio with top-tier content.
“RubyPlay’s innovative and immersive games are a perfect match for our player-focused approach, and we are confident this agreement will further enhance the exceptional entertainment we offer our customers.”
A Promising Future
The RubyPlay-Eurobet partnership is poised to deliver mutual benefits, with Italian players being the ultimate winners. As RubyPlay continues to expand its reach and Eurobet enhances its offering with high-quality content, this collaboration is set to elevate the iGaming experience in one of Europe’s most competitive markets.
Stay tuned to iGaming Gazette for the latest iGaming News and updates on exciting partnerships like this one.
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