RubyPlay, a dynamic B2B iGaming development studio, has solidified its partnership with PokerStars through an expanded game portfolio launch in the regulated markets of Spain and Romania.
This strategic move follows a highly successful performance in Italy, where the Flutter Entertainment brand witnessed impressive player engagement and retention rates.
The global collaboration between RubyPlay and Flutter Entertainment has gained momentum, with the introduction of RubyPlay's games in Spain and Romania marking a significant milestone. The initial rollout in Italy surpassed expectations, prompting further development of four exclusive titles for PokerStars.
The debut title, "Yo Ho Ho," has particularly stood out in Italy, showcasing robust performance and resonating well with players through its innovative mechanics and captivating features.
Players on the PokerStars platform in Spain and Romania are now set to enjoy the immersive slot games crafted by RubyPlay. The renewed partnership emphasizes RubyPlay's dedication to expanding its presence in regulated iGaming jurisdictions globally, building on the momentum gained in 2023.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, expressed excitement about the expanded collaboration, stating, "We are delighted to be expanding our partnership with PokerStars and taking our successful collaboration into Spain and Romania.
Growth is our top priority, and we look forward to introducing our diverse slots content to new audiences hungry for entertaining games. We thank PokerStars for giving us a platform to showcase our dynamic, forward-thinking content, and look forward to further success together."
RubyPlay's strategic focus on entering and expanding in additional European and Latin American markets reflects the company's commitment to establishing a global presence. As the partnership evolves, players can anticipate a continual influx of engaging and innovative gaming content from RubyPlay on the PokerStars platform.
Comments