RubyPlay Expands Reach With Betsul Partnership In Brazil

RubyPlay Expands Reach With Betsul Partnership In Brazil

RubyPlay, an innovative B2B iGaming development studio, has announced a significant partnership with Betsul, one of Brazil's leading operators, to expand its presence in Latin America. This collaboration will see RubyPlay's diverse and dynamic game portfolio integrated into Betsul's platform.

This new partnership enables Betsul players to access a wide array of RubyPlay titles, including popular games like Shake Shake Money Tree and the innovative Immortal Ways series. The Immortal Ways mechanic offers players up to 10,000 ways to win in each game, enhancing the gaming experience with cutting-edge features.

Since its inception in 2019, Betsul has rapidly grown to become one of the most prominent operators in Latin America. With an extensive player base across Brazil, the partnership will introduce RubyPlay’s games to a significant new audience, further solidifying RubyPlay's footprint in the region.

Dr. Eyal Loz, Chief Product Officer at RubyPlay, emphasized the importance of this collaboration: "Latin America – and specifically Brazil – continues to be a key market for us at RubyPlay, so we’re excited to be bringing our acclaimed games to Betsul, one of the region’s top operators.

2024 is set to be an important year for us in terms of growth and player engagement, and we’re excited to see the performance of our titles with this partnership. We look forward to garnering plenty of success alongside Betsul."

Andreia Oliveira, COO at Betsul, expressed enthusiasm about the partnership: "As a top choice for many players in Brazil, we’re thrilled to be bringing RubyPlay’s state-of-the-art, forward-thinking games to our platform and, in turn, enriching our content offering.

With their slots garnering praise from customers and operators alike for their unique mechanics and player engagement rates, we’re certain that our players are going to embrace RubyPlay’s releases."

This partnership marks a strategic move for RubyPlay as it seeks to secure further growth in key markets, with Latin America being a focal point. The collaboration with Betsul is expected to enhance player engagement and expand RubyPlay's reach in one of the fastest-growing iGaming markets.