In a bold move to revolutionize the slots industry, RubyPlay, a leading B2B iGaming development studio, has unveiled its innovative "Immortal Ways" mechanic, offering operators and players an entirely new gaming experience.
The Immortal Ways mechanic is a fusion of well-known gameplay features, ingeniously combined to create an entirely unique and captivating slot experience. Boasting an impressive 10,000 ways to win, the game's central focus lies in two Hold and Respin zones, adding to the excitement and unpredictability.
The debut of Immortal Ways: Diamonds, the first game to incorporate this groundbreaking mechanic, has been met with resounding praise. During any spin, special gold Coin symbols can land in the designated Arrays, remaining in place for three additional spins or until an entire Immortal Array is filled with Coins. This results in a payout equivalent to the values attached to the Coins, relative to the player's bet.
Adding to the thrill, landing a Coin Wheel symbol in either Array activates the Prize Wheel, presenting players with the chance to win one of four jackpots or instant cash prizes.
RubyPlay has ambitious plans for the Immortal Ways series, with at least seven more titles set to launch later this year, each incorporating this innovative mechanic. The company's commitment to delivering unique and differentiated content is further evident as it develops custom games for various operators upon request.
The launch of Immortal Ways has already shattered records for RubyPlay, achieving remarkable success in overall bets, session lengths, and player retention across multiple jurisdictions.
Dr. Eyal Loz, CPO of RubyPlay, expressed excitement about the new mechanic, stating: "We're extremely excited to debut Immortal Ways, the product of much hard work and innovation from the RubyPlay team. This mechanic presents an entirely new and unique way to enjoy slots, with Immortal Ways: Diamonds seeing a fantastic reception since its launch."
He further added, "We're already developing the next range of titles within this new game series, dominating our product roadmap for the remainder of 2023. It's a volatile and rewarding experience, and we're sure it'll be an immortal player go-to!"
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