RubyPlay, a pioneering B2B iGaming development studio, has joined forces with Kaizen Gaming's brand Betano in Brazil, unveiling a bespoke game tailored for the 2024 Copa América tournament.
The collaboration entails the integration of 90 of RubyPlay's captivating games into Betano's online casino platform, including renowned titles like Diamond Explosion 7s and Mayan Cache, along with the latest addition, Immortal Ways Betano. This bespoke release celebrates Betano's sponsorship of the prestigious football event scheduled from June 20 to July 14 in the United States.
By partnering with Betano, RubyPlay aims to solidify its position as a premier provider of top-notch online gaming content in Brazil. The studio's diverse and immersive games have already garnered popularity among players in the region, and this integration further underscores its commitment to expansion into global markets.
Betano, with its recent achievement of securing title sponsorship for Brazil's premier football league, Campeonato Brasileiro Série A, is poised to strengthen its presence in Brazil. The collaboration with RubyPlay reflects Betano's dedication to delivering exceptional entertainment to its customers while expanding its reach to new audiences.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, expressed excitement about the partnership, stating: "Collaborating with Betano presents an exciting opportunity for us to expand our presence in Brazil and the Latin American market. The launch of Immortal Ways Betano Copa America coinciding with this partnership marks a significant milestone, and we are eager to witness how Betano's customers engage with this bespoke title."
This partnership between RubyPlay and Betano signifies a strategic move to enhance the gaming experience for players in Brazil and beyond, reflecting both companies' commitment to innovation and growth in the iGaming industry.
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