RubyPlay, a leading B2B iGaming studio, has made a significant move into the US online casino market by partnering with Rush Street Interactive (RSI), a major player in the American iGaming sector.
This collaboration marks RubyPlay's debut in the highly competitive New Jersey market, where players can now enjoy a curated selection of premium slot games via the BetRivers brand.
A Major Step Into the US Market
The partnership between RubyPlay and RSI heralds the start of an exciting new chapter for the studio, known for its innovative slot titles and player-focused content. To kick off its US debut, RubyPlay has handpicked a selection of five exclusive slot games, with plans to expand this portfolio to 15 titles by the end of January.
Players in New Jersey can now experience a range of exciting games, including Go High® Panda, Gummy Giga Match®, and Immortal Ways® Sweet Coin, all designed to offer captivating gameplay tailored to local player preferences. Also featured is the Diamond Explosion® Patriots, a title specifically crafted to appeal to the New Jersey audience, reinforcing RubyPlay's commitment to creating content that resonates with different markets.
The rollout will be carried out in phases, ensuring that BetRivers players enjoy a seamless gaming experience with RubyPlay’s engaging and dynamic slots.
Expanding Across the US
This partnership not only establishes RubyPlay in New Jersey but also paves the way for expansion into other US states. The studio plans to extend its reach through RSI’s BetRivers platform to key regulated markets like Pennsylvania and Delaware, with an eye on future growth in Michigan, West Virginia, and beyond.
“Entering such a dynamic and influential market represents a major step in our global growth journey, starting with New Jersey, one of the most vibrant online casino markets in the country,” said Dr. Eyal Loz, Chief Product Officer at RubyPlay.
He expressed confidence that RubyPlay’s content would captivate and reward BetRivers players, emphasizing the studio’s dedication to creating memorable gaming experiences.
A Strong Partnership with RSI
Rush Street Interactive, known for its industry-leading BetRivers and PlaySugarHouse brands, is a trusted operator in the US iGaming space. With its established presence in multiple regulated states, RSI is renowned for its commitment to delivering top-tier gaming experiences while prioritizing player satisfaction.
Richard Schwartz, CEO of RSI, said, “RubyPlay’s diverse portfolio of slots has gained recognition in global markets for its quality and entertainment value, and we’re thrilled to be the first operator to launch their content in the US.”
He added that the partnership perfectly aligns with RSI’s mission to provide the best in online casino experiences, underscoring the promising future of this collaboration.
Looking to the Future
RubyPlay’s entry into the US market is a significant milestone in its global expansion strategy. By teaming up with Rush Street Interactive, the studio is well-positioned to establish itself as a prominent player in the US iGaming scene.
With a strong portfolio, tailored content, and the backing of a respected operator, RubyPlay is poised to leave its mark in one of the world’s largest and most competitive markets.
Stay tuned to iGaming Gazette for updates on RubyPlay’s continued growth and its exciting future in the US market.
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