RubyPlay, the dynamic B2B iGaming development studio, continues its foray into the South African market with the launch of a tailor-made Immortal Ways title for operator partner LottoStar.
This bespoke release is a significant milestone following RubyPlay's successful entry into the market in 2023.
The Immortal Ways LottoStar edition is designed to incorporate the operator's branding, adding a unique touch to the popular game series and enhancing its appeal to existing customers. Building on the success of previous titles in the franchise, this gameplay offers players an exhilarating experience with 10,000 ways to win.
Two Immortal Arrays across the second, third, fourth, and fifth reels intensify the excitement, while bonus wheels on each side of the grid provide opportunities for extra cash prizes, multipliers, or one of four jackpot prizes if the Coin Wheel symbol lands during gameplay.
This bespoke Immortal Ways title marks RubyPlay's first custom-designed game for the South African market, following the studio's fruitful collaboration with LottoStar that began in June 2023. Since the partnership's inception, a remarkable 53 games have been launched, showcasing RubyPlay's dedication to providing engaging content tailored to the South African audience.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, expressed enthusiasm for this latest release, stating, "We’ve seen outstanding success in terms of player engagement in South Africa with LottoStar, so we’re thrilled to be recognizing that in the form of Immortal Ways LottoStar, a bespoke game exclusively for the operator."
RubyPlay's commitment to substantial growth within regulated markets in 2024 is evident in this strategic move. South Africa remains a focal point for the provider, with plans for expansion into Romania, Spain, and other regions on the horizon.
The release of Immortal Ways LottoStar reinforces RubyPlay's position as a key player in delivering tailored and captivating gaming experiences to diverse markets.
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