Salsa Technology has strengthened its commercial team with the appointment of Thiago Valadão as the new Country Manager for Brazil.
Valadão, a seasoned business expert with extensive experience in the technology sector, is set to lead Salsa’s efforts in solidifying its position as the premier technology provider for Brazil's regulated iGaming and sports betting markets.
Peter Nolte, the founder of Salsa Technology, expressed his enthusiasm for the new addition to the team, stating, "Salsa has been meticulously preparing to become the top technology partner for the regulated Brazilian market. Bringing on board someone with Valadão’s professional expertise is vital, especially as the regulatory framework—across federal, state, and municipal levels—continues to take shape."
Valadão is approaching this new role with a strong commitment to the rapidly growing Brazilian market. He emphasized his strategic goals, saying, "I am fully dedicated to this challenge, with a clear focus on establishing Salsa as the leading and most trusted business partner in this sector."
He will also oversee commercial activities related to Salsa’s competitive sportsbook offering, bolstered by its partnership with First - Best in Sports.
Salsa Technology has already made significant strides in the Brazilian market. The company successfully completed all necessary platform testing with Cogel for federal licensing, showcasing its advanced vault solution, seamless integration with regulators, and robust analytics for information security.
Additionally, Salsa Gator, the company’s renowned game aggregator, is poised to support the expansion of regulated operations across the country.
With Valadão at the helm, Salsa Technology is well-positioned to continue its leadership in Brazil’s evolving iGaming landscape.
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