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Salsa Technology Highlights LatAm Expansion At SiGMA Europe


Salsa Technology Highlights LatAm Expansion At SiGMA Europe
Salsa Technology Highlights LatAm Expansion At SiGMA Europe

Salsa Technology is set to showcase its expertise as a leading gateway to the Latin American gaming market at SiGMA Europe, held from November 12-14 in Valletta, Malta.


Salsa’s Head of Marketing & Sales, Eliane Nunes, along with Operations & Support Manager Cathiussa Canez, will represent the company, seeking to build new partnerships with gaming providers eager to enter the dynamic LatAm region.


At the heart of Salsa’s offering is its content aggregator, Salsa Gator, which serves as a strategic link for international gaming providers looking to break into regulated markets in Brazil and across Latin America.


With a focus on localized content, Salsa Gator offers operators a curated portfolio of more than 19,000 certified games from top-tier studios—all accessible through a single integration and compliant with regional regulations.


Expanding in Latin America, however, requires more than mere translation. The region’s cultural diversity, especially in countries like Brazil, calls for tailored content and deep market understanding.


“Simply reskinning games doesn’t work here,” noted Eliane Nunes, Salsa Technology’s Head of Marketing & Sales. “It’s essential for providers to adapt their offerings so content resonates with the local audience. Salsa offers far more than just a content distribution platform; we are a strategic partner focused on maximising operational impact in Latin America, building a solid connection between providers and operators.”


Alongside Salsa Gator, Salsa Technology offers a range of LatAm-focused solutions. The company’s Salsa Omni platform, a certified Player Account Management (PAM) system developed in compliance with GLI standards, is already operational in Brazil’s regulated market.


Salsa Omni’s intuitive back office allows operators flexibility and control, further enhancing their ability to connect with the unique Latin American gaming audience.


Salsa’s presence at SiGMA Europe underscores its commitment to fostering growth and innovation in Latin America’s booming iGaming sector.


The event will allow Salsa Technology to engage with providers and operators who are ready to make an impact in one of the industry’s most promising regions.

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