SBC's renowned global event, previously known as SBC Summit Barcelona, is relocating to Lisbon starting in 2024 to accommodate its remarkable growth. The event will now be named SBC Summit 2024 to better reflect its worldwide nature.
SBC Summit is a global gathering that welcomes attendees from diverse corners of the world and various industry sectors. In 2024, it will take place over three days, from September 24th to 26th, at the Feira Internacional de Lisboa (FIL).
This venue will span over 100,000 square meters of exhibition and conference space, more than doubling the size of the 2023 venue, which measured 38,000 square meters. This expansion enables SBC to host 600 exhibitors, nearly double the number featured in the 2023 edition.
With this increased capacity, SBC Summit 2024 will accommodate 25,000 attendees at FIL. This diverse audience will include operators, affiliates, sportsbook and casino suppliers, regulators, payment providers, marketing agencies, associations, legal advisors, start-ups, and more.
Rasmus Sojmark, CEO and Founder of SBC, highlighted the reasons for this change: "The decision for a new home for our flagship event was driven by its remarkable growth, which had clearly outpaced the capacity of Fira Barcelona Montjuïc, as well as praise and support from clients and industry stakeholders. When we say it's the fastest ever-growing event in the industry, we mean it, and that's why finding the right venue and city was absolutely essential."
Despite the expansion of the exhibition space, the event remains committed to offering an exceptional delegate experience. The conference will feature eight stages and 500 speakers, including the industry's largest stage with seating for thousands of delegates.
SBC Summit 2024 will also provide top-notch hospitality with food trucks offering local and international dishes and beverages around the clock. There will be ample networking and business opportunities at numerous bars, coffee shops, ice cream lounges, a beer garden, a beach bar, fun and game zones, and more.
Maria João Rocha de Matos, General Director of FIL, expressed her enthusiasm: "We are thrilled to welcome the SBC Summit to Lisbon in 2024. At FIL – Lisbon Exhibition & Convention Centre, we are dedicated to providing world-class facilities and support to ensure that this event is nothing short of spectacular.
Our team is committed to working closely with SBC and its community to create an unforgettable experience in our beautiful city. We can't wait to showcase all that FIL and Lisbon have to offer and make the SBC Summit a resounding success for many years to come."
Lisbon, one of the oldest cities in Western Europe and a global historical gem, hosts more than six million tourists annually and is renowned for its warm and welcoming locals. The city offers an excellent transportation network, with English widely spoken in key areas. Lisbon's culinary scene is another highlight, with over 20 dining options within walking distance of the venue.
Considering the event's global nature, Lisbon's extensive flight connectivity makes it an ideal choice. Humberto Delgado Airport, just 4 km from FIL, offers direct links to 136 airports worldwide, including non-stop routes to major US and South American hubs.
Rasmus Sojmark summed up the decision: "The city and FIL are home to the Web Summit that annually gathers over 70,000 attendees and transforms the city into a tech hub and was an immediate and obvious choice.
We knew that FIL possessed all the essential elements for scaling our event while maintaining accessibility and upholding the high-quality standards we've set for ourselves. I'm excited about what lies ahead. This is a unique moment for SBC, and we're wholeheartedly embracing it."
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