SGG Media, a leading social media marketing agency, has unveiled a new and exciting partnership with the popular Canadian online casino, PlayOJO.
This collaboration will see SGG Media become PlayOJO’s exclusive provider of live-action casino shows, bringing interactive and thrilling casino experiences directly to players across Canada.
Under the agreement, SGG Media will leverage its expansive network of over 2,500 sports and casino influencers to stream live casino shows for PlayOJO. These shows will offer viewers the chance to engage with streamers and participate in real-time betting while enjoying the live action from PlayOJO’s extensive library of casino games.
To enhance engagement further, SGG Media will produce and share highlight reels from the most exciting moments of each live show. These short videos will be distributed across various social media platforms, targeting SGG’s impressive following of over 75 million fans. This audience, many of whom already have a strong interest in online casino gaming, represents a significant crossover potential for PlayOJO.
SGG Media’s foray into casino streaming has already seen remarkable success in 2024. Their 'Casino Stream' show, launched in February, offers viewers a nightly dose of live-action from popular casino games such as roulette, blackjack, and slots. This innovative format has helped to create an immersive experience for players, delivering the excitement of a live casino straight to their screens.
PlayOJO, one of Ontario’s most popular legal online casinos, is renowned for its partnerships with major developers and content providers. As part of this deal, PlayOJO’s live streams will showcase its wide range of slots, table games, and live casino offerings. The casino's unique approach, which is rooted in providing a “feel-good fun” experience, will be a central feature of the new live shows.
Speaking on the partnership, a spokesperson for PlayOJO said: "We're thrilled to partner with the SGG team as we introduce our live casino shows in Canada. This unique live show experience will highlight PlayOJO's best-in-class online casino, featuring slots, live casino, and table games, truly demonstrating why PlayOJO is the home of feel-good fun!"
Both PlayOJO and SGG Media share a commitment to ensuring a fun yet responsible gaming environment. Throughout the live streams, clear messaging around responsible gambling will be displayed, encouraging players to gamble responsibly and legally.
Troy Paul, CEO of SGG Media, emphasized the importance of balancing entertainment with player safety: "We want to create a fun and exciting show, but also make sure viewers know this is a legal casino, and players need to wager only money they can afford to lose as entertainment."
Paul also expressed his enthusiasm for the new partnership: "We are extremely excited to begin working alongside PlayOJO. It is a brand that wants to drive innovation in the industry, sharing our vision for a more community-driven online casino experience.
Through our streams, our micro-influencers and content creators will help shine a spotlight on PlayOJO's fantastic gaming experiences while also growing a community that will want to return for more."
Beyond the live streams, SGG Media’s extensive network of micro-influencers will continue to drive engagement by sharing video content across their platforms, ensuring that PlayOJO remains front and center even after the shows end.
This partnership is set to revolutionize the online casino experience for Canadian players, combining live-action excitement with the power of influencer-driven content.
Both companies are confident that this collaboration will bring new levels of interaction and entertainment to the iGaming world, setting a new standard for live casino streaming.
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