SIS Content Services, a division of the SIS Group (Sports Information Services), has expanded its footprint in the United States through a collaboration with bet365, introducing its H2H Global Gaming League™ (H2HGGGL) eBasketball and eSoccer games in Ohio and Arizona.
Following the successful launch of H2HGGL eBasketball in New Jersey in late 2022, bet365 has progressively introduced this product to Colorado, Kentucky, and now Ohio and Arizona. The expansion also includes the addition of eSoccer games, offering bettors a comprehensive range of H2HGGL esports content.
SIS produces over 150,000 H2HGGL events annually, providing an end-to-end solution tailored specifically for betting, with a strong emphasis on integrity.
These short-form, event-based esports products feature professional gamers competing in eBasketball and eSoccer from SIS’s dedicated UK studios. The format has been shown to deliver superior margins, boosting sportsbook platforms' basketball and soccer verticals by up to 10%.
Key features of these products include ultra-low (sub-second) latency live streaming, visible ESIC-trained integrity referees for every game, live caster commentary, and on-screen graphics.
Richard Ames, Chief Executive of SIS and President of SIS Content Services, commented, “We are rapidly expanding the presence of our H2H Global Gaming League™ across the US, significantly boosting engagement and margin for our partners. With content now live in five states, our relationship with long-term partner bet365 has been further strengthened as we continue to assist them with growth in the region.”
Michele Fischer, Vice President of SIS Content Services, added, “We are thrilled that our esports products are now live in Ohio and Arizona. Both states have significant fan engagement in professional and college sports, and the H2H Global Gaming League™ has already shown to have positive appeal to the bet365 customer base.”
With the addition of Ohio and Arizona, SIS and bet365 continue to build momentum, enhancing the esports betting landscape and delivering high-quality, engaging content to a broader audience.
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