SIS (Sports Information Services), a prominent provider of 24/7 live betting services, has entered into a strategic partnership with Bitville Gaming to distribute its products to sportsbooks operating in regulated African markets.
This landmark agreement encompasses SIS’s premium racing content, featuring over 65,000 annual horse and greyhound racing events, along with its round-the-clock Competitive Gaming offerings such as eBasketball and eSoccer.
Additionally, the partnership includes Numbers draws, including the renowned 49’s live draw, offering fixed odds betting on live numbers draws, significantly expanding SIS's footprint across Africa.
SIS and Bitville Gaming have collaborated to develop region-specific iframes tailored for the African market, ensuring a seamless and swift integration process. These iframes provide an appealing and user-friendly front end, enhancing the overall betting experience for customers.
Joe Andrews, Head of Sales - Africa at SIS, expressed enthusiasm about the partnership, stating, “We have made great strides recently in the African market, and this deal will help us supercharge our progress across regulated markets.
Bitville Gaming's extensive reach, coupled with our diverse product portfolio, will enable us to deliver compelling, 24/7 entertainment to its operator partners.”
Andrew von Hoesslin, CEO at Bitville Gaming, echoed Andrews's sentiments, highlighting the value of SIS's product range. “We are always seeking new products to offer to our operator partners, and the portfolio provided by SIS is rich in engaging content.
This agreement allows us to provide operators and their players with a variety of entertainment options that resonate with African audiences, from racing to Competitive Gaming and live numbers draws,” he remarked.
The collaboration between SIS and Bitville Gaming underscores their shared commitment to delivering innovative and entertaining betting experiences tailored to the African market.
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