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SIS And Paddy Power: Extending Excellence In Racing Content And Production


SIS And Paddy Power: Extending Excellence In Racing Content And Production

Sports Information Services (SIS) and Paddy Power have reinforced their collaboration through a new long-term content and production deal, ensuring that enthusiasts of horse and greyhound racing across the UK and Ireland can continue to experience top-notch services.


The extended agreement grants Paddy Power ongoing access to SIS’ Complex Automated Production (CAP), providing enhanced flexibility for live broadcast schedules in its flagship retail stores.


Moreover, Paddy Power will tap into SIS’ 24/7 Live Racing Content, offering a vast array of horse races from over 170 racecourses spanning five continents, including Europe, Africa, Latin America, and the United States.


This deal also secures Paddy Power's continuous access to SIS’ comprehensive greyhound service, featuring high-quality content from the UK and Ireland.


David Newton, Chief Commercial Officer at Paddy Power, expressed their satisfaction: "This long-term extension demonstrates the success of our partnership with SIS to date, and we are delighted to continue providing our customers with SIS’ high quality and comprehensive content offering across global horse and greyhound racing."


Richard Ames, Chief Executive at SIS, highlighted the significance of this collaboration: "We have had a longstanding relationship with Paddy Power that has grown considerably over the years, and we are pleased to extend our agreement.


We pride ourselves on the content portfolio of our core racing product, and to be able to deliver this to one of the industry’s biggest operators shows the trust placed in our brand."

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